There are all kinds of things people do to stay one foot in front of everyone else.  Do not be deceived, people really do watch each other and they are constantly aware of what neighbors are doing, buying, and where they go.  It may sound a little creepy in this age of spyware and all kinds of technology, but the eyes remain as the greatest single point of information gathering.  An engineered hardwood floor will make you the talk of the town and friends and neighbors will be gossiping about you for months to come.  This is the way to get way ahead.